89% of advisers surveyed believe they are likely to remain in business post-RDR, with only 4% saying they are likely to leave the market.

Aviva’s latest Adviser Barometer found that 69% of advisers are now making changes to their business model in advance of the RDR. 67% say they are adopting client segmentation to allow them to provide different levels of service to different client types.

Preparation for RDR also sees 47% of intermediaries increasing investment in their business and 36% looking to recruit more advisers.

However, advisers still have concerns about how they will run their businesses post-RDR. The proportion of intermediaries worried about profitability has increased from 31% (May 2011) to 40% (September 2011) as the deadline looms while concerns about gaining further qualifications have fallen from 38% (June 2011) to 35% (September 2011) as greater clarity around training has emerged.

Despite the recent upheaval in Europe, concern about economic uncertainty (29%) has actually fallen since May (33%).

Dean Lamble, director of distribution development at Aviva, said: “The Retail Distribution Review is one of the biggest changes we have seen in the financial services arena for many years. Therefore